{"id":5954,"date":"2026-06-02T21:48:55","date_gmt":"2026-06-02T21:48:55","guid":{"rendered":"https:\/\/overseerprod.com\/productions\/?post_type=portfolios&p=5954"},"modified":"2025-06-19T13:55:15","modified_gmt":"2025-06-19T13:55:15","slug":"butterfly","status":"publish","type":"portfolios","link":"https:\/\/overseerprod.com\/productions\/butterfly\/","title":{"rendered":"Butterfly"},"content":{"rendered":"\t\t
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\r\n \tBUTTERFLY | Evolution Engineered <\/h1>\r\n <\/div>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ADVERTISEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"2pUy1HcYWhDnGJgiOTso0flA\"<\/figure><\/div>
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Photography: martin sigal<\/h3>

PROD. OVERSEER\u00a0 PRODUCTION<\/h3><\/div>

Client: copd<\/h3>

AGENCY: POP CREATIVE STUDIO<\/h3>

LOCATION: BUENOS AIRES<\/h3>
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We had the privilege of collaborating with the talented team at POP Creative Studio<\/strong> on the “Butterfly: Evolution Engineered”<\/em> campaign, developed for Sound Healthcare Communications<\/strong>. The campaign aimed to symbolize progress in the treatment of synovial sarcoma through a hybrid butterfly\u2014fusing organic beauty with scientific precision.<\/p>

Our production company, Overseer<\/strong>, was responsible for the photography production<\/strong>, working from Buenos Aires, Argentina. In a single, intensive shoot day, we captured five talents across 17 different setups. The process required meticulous planning, including real-time remote direction from POP Creative Studio to ensure seamless integration between the photography and the CGI environments developed later.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The butterfly itself was built entirely from scratch, blending natural forms with subtle mechanical components\u2014such as hinges and gears\u2014that conveyed the idea of engineered evolution. This visual and symbolic construction reinforced the campaign\u2019s core concept: a transformative, precise, and immune-driven approach to treatment.<\/p>

The final result is a series of powerful, emotionally resonant visuals that follow the patient journey, establishing the butterfly as a central and ownable icon for the campaign. We’re proud to have contributed to this project\u2014bringing our photographic expertise to a visual narrative that unites science, humanity, and hope.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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