{"id":5426,"date":"2024-08-09T18:05:19","date_gmt":"2024-08-09T18:05:19","guid":{"rendered":"https:\/\/overseerprod.com\/productions\/?post_type=portfolios&p=5426"},"modified":"2025-06-03T18:28:54","modified_gmt":"2025-06-03T18:28:54","slug":"copd","status":"publish","type":"portfolios","link":"https:\/\/overseerprod.com\/productions\/copd\/","title":{"rendered":"COPD"},"content":{"rendered":"\t\t
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\r\n \tCOPD <\/h1>\r\n <\/div>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ADVERTISEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"24_7754_COPD_ICE_M_w1_F_3k\"<\/figure><\/div>
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Photography: martin sigal<\/h3>

Client: copd<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This was a unique creative challenge<\/strong>\u2014a collaboration with the team at Taylor James<\/strong> for a visually impactful campaign aimed at raising awareness about Chronic Obstructive Pulmonary Disease (COPD).<\/strong><\/p>

At Overseer<\/strong>, we handled the full photography and video production<\/strong>, working closely with the agency\u2019s art direction to ensure each portrait not only complemented the intricate CG lung structures but also captured the emotional weight of the diagnosis<\/strong> and the resilience of those living with the condition<\/strong>.<\/p>

Photography was led by Martin Sigal<\/strong>, who brought cinematic realism and emotional depth to each image. On the video side, direction was helmed by Max Ruggieri<\/strong>, whose sharp storytelling instincts helped strike the perfect balance between clarity, warmth, and impact.<\/p>

Our goal was to deliver visuals that integrated seamlessly with the CG environments built by Taylor James. From lighting and posture to atmosphere and tone, every detail was considered to anchor the digital elements in reality<\/strong>, while amplifying the campaign\u2019s message of empathy and urgency.<\/p>

Through a tight, collaborative workflow<\/strong>, Overseer provided high-resolution assets that became foundational to the final compositions. The result is a campaign that fuses science, visual storytelling, and emotional clarity<\/strong>, creating a powerful, memorable language for patients, caregivers, and healthcare professionals alike.<\/p>

The campaign was honored with a Silver Award in the Post-Production category at the 2024 Creativepool Annual Awards<\/strong>, a recognition of its outstanding technical and creative execution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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